“Do you want to help a project progressing sustainability initiatives at EDM festivals?” Kevin Keleher asked with a wide-eyed, excited smile. His energy was contagious, but I was only hesitant because I had no idea what EDM meant. After I found out EDM meant Electronic Dance Music, my enthusiasm died down a little because it was not my genre. But I was considering the offer because the amount of festivals each year is growing, and sustainability initiatives can easily be adopted to other events. Thinking about the scalable and duplicable opportunities from the project, I shouted back to Kevin, “Let’s rock our role!”
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