Cycling towards Zero Waste at The 2022 Tour de Fat

6/8/2022

You may have sipped on a delicious New Belgium beer, but did you know that inspiring social and environmental change is just one of their core values? They are the first certified carbon neutral beer in the United States and are committed to making all their beers carbon neutral by 2030!
GreenLight Solutions was asked by New Belgium to lead the zero waste efforts at this year’s Tour de Fat in Tempe. We brought on a “Green Team” of 11 volunteers and ensured they were all educated and comfortable with recycling best practices for large events. Our dynamic “Green Team” lead the zero waste efforts by ‘Bin guarding’ or directing & educating attendees on recycling etiquette; transporting and exchanging full bins; Sorting the recycling bins to ensure all possible materials are being recycled; and picking up any litter left behind by attendees.

The Green Team!

Sustainability by the Numbers:
4,500+ Cyclists and Guests.
320lbs. of recyclable material diverted from the landfill.
1,200lbs. of waste.

Our Partner:
New Belgium: New Belgium is a popular brewing company founded over 30 years ago. Through their mission and core values, they are committed to proving that “business can be a force for good”. As a certified B Corp, they use the power of business to solve social and environmental problems, bringing benefit to coworkers, beer drinkers, suppliers, community, and the planet.