Electrifying Our Communities with Buzze

Overview and Purpose
Buzze is revolutionizing the EV charging experience with its innovative neighborhood Electric Vehicle (EV) app, dedicated to enhancing accessibility and efficiency for communities nationwide. By connecting EV drivers with local hosts who own chargers, Buzze is transforming how people charge their electric vehicles, right in their own neighborhoods! ​

Driven by a mission to expand its user base, increase completed charges, and forge new EV partnerships, Buzze partnered with GreenLight Solutions to achieve their goals. With our Project Partners Nestor Carillo, the Head of Growth, and Aaron Lieberman, the CEO, we engaged in outreach events, drove social media initiatives, created blog posts, and explored collaborative opportunities to fuel Buzze's growth.

Strategy and Approach
We started with in-person outreach by conducting EV driver surveys and promoting app downloads at various Tesla Superchargers around Arizona. We pivoted to online outreach in alignment with Buzze’s rapid out-of-state expansion by sending direct messages to members of EV Facebook groups, creating Facebook Group posts, writing blogs and creating social media content, and identifying PR contacts Buzze for outreach in California. 

Outcomes

• 39 Supercharger Surveys 
• 1,600+ Facebook Messages 
• 16 Group Facebook Posts 
• 21 Social Media Posts
• 40 Blog Posts
• 126 Contacts Identified 
• 3 Infographics 

What We Learned
Implementation of this project was exciting as we quickly became dynamic and flexible in order to best support our project partner. Working with a startup company allowed our team to gain insight into a fast-paced, changing work environment, and we learned how to adapt and pivot quickly when strategies changed.

Both in person and online outreach gave our team an opportunity to hone in on our strategic communication skills when conveying Buzze’s mission and services to raise awareness about how useful this app can be for the EV community.

Pivoting our outreach strategies and altering our action plan alongside Buzze taught us about the complexity of project management and the importance of proactive communication. Throughout the project, we had to prioritize communication to ensure everyone was on the same page and adapt to Buzze’s needs as they were trying new things and expanding their platform to new service territories.

Overall, this experience helped foster our professional development through exposure to real-world challenges, receiving constructive feedback and collaborating effectively on a sustainability project.

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Authors:

Danielle Nguyen 
Danielle is a second-year undergraduate student at Arizona State University, pursuing a Bachelor of Arts degree in Sustainability. She served as a Project Lead with GreenLight Solutions to lead the student-led Buzze project. Danielle is passionate about helping our communities become more resilient through circular economy solutions and educational outreach.
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Emma Nelson  
Emma is a dedicated master's student in Arizona State University’s Sustainability Solutions program, set to graduate in May 2024. She served as a Solutioneer with GreenLight Solutions to work on the student-led Buzze project. Emma earned her Bachelor's degree in Sustainability Studies from ASU as well. She is deeply committed to fostering positive social and environmental change through sustainable development, climate action, and regenerative systems.