Students Practice Stakeholder Outreach by Delving Into the Educational Aspect of the Current Sustainability Industry
In the Spring of 2023, we had the absolute pleasure of adding Green Education.US (GE.US) to our growing list of Project Partners. GE.US provides certifications, classes, and webinars in Sustainable Resource Management and asked for support in outreach to improve and market their program. The desired outcome included the identification of and outreach to a wide range of channels, as well as survey creation and distribution. Our small group of Solutioneers working with this Project Partner learned to create an impact through stakeholder outreach and communication, embodying the UN Sustainable Development Goal #17, Partnerships for the Goals.
Our first goal was to create a pool of data offering relevant information for sustainability professionals and students through survey creation and distribution. We made it a goal to create 2 different surveys for distribution, both with distinct scopes and purposes. This whole process consisted of reviewing post-program feedback surveys, brainstorming questions, distributing the surveys, and filtering through survey results to make note of relevant information. Despite this being a very lengthy process, we reached 100% of our goal by creating a student-aimed survey as well as an employer-aimed survey. The student survey gathered feedback on GE.US programs and websites and was marketed towards students studying anything related to sustainability including environmental sciences, urban planning, sustainable agriculture, and more. This survey essentially explored what students liked or didn’t like about GE.US programs and what obstacles stopped them from enrolling in a GE.US program. On the other hand, the employer survey was marketed towards current sustainability employers with the end goal of informing students interested in a career in sustainability on what it is that employers look for in potential employees straight out of college. The results of these surveys were translated into a document for GE.US to use moving forward towards the improvement of their business.
Our second objective was to collaborate with organizations with a pre-existing social media presence to promote our surveys and other GE.US educational program offerings. We made it a goal to be featured by 4 platforms on behalf of external organizations to GE.US. We surpassed this goal as we were featured by 6 organizations across Slack channels, Instagram posts and stories, and LinkedIn posts. This was all done through communications with other organizations where we marketed what we had to offer to them in exchange for their promotion of our content. We were granted access into the student perspective of GE.US programs in order to gain first-hand views of what it truly was that we were marketing. These collaborations also had the intention of gaining us more survey responses and interactions which they were successful in.
Although the processes leading up to the overall success of the project were not always quick and easy, we were able to explore different aspects of project management which was facilitated by the many resources and great feedback offered by our Project Partner.
Green Education.US now has a strong starting point for any future projects in collaboration with GreenLight Solutions. This will allow them to further explore the current state of the sustainability industry and reach larger and more widely known organizations, hopefully reaching global connections and collaborations.
Written By: Yasmin Calderon Feliciano and Jane Hill.
As of the Spring of 2023, Yasmin Calderon Feliciano has been working with GreenLight Solutions for over a year and a half. She graduated from Mesa Community College in May 2023 with an Associate’s in Sustainability and will continue to work towards her Bachelor’s at Arizona State University in the Fall. She is passionate about environmental justice BIPOC communities across the world and loves expanding on the education accessible to all regarding the current environmental state of the world.
Jane Hill is a senior at Arizona State University and will be graduating Spring 2024 with a Bachelors of Science in Biological Sciences: Conservation Biology and Ecology. She is passionate about educating others on how to protect the environment by implementing sustainable practices and conserving natural resources. GreenLight Solutions has given Jane the opportunity to network with sustainability professionals and students while educating others about how to positively impact the environment.